App Culture: The Colorful World of Lake( Lake: Artists’ Coloring Books – iPhone and iPad drawing app)


iOS App Store Story: The Colorful World of Lake

"We are more dreamers than economists," says Katarina Lotrič, cofounder of Lake Coloring, whose popular coloring-book app for adults won an Apple Design Award this year.

Lake: Artists' Coloring Books is more than just an artistic way to destress. It's the only app of tis type whose creators share earnings with the artists they partner with around the world.

"We talked about a revenue-share model straightaway," says Lotrič.  "To us, it was a no-brainer. We want to help them make a living as artists."

Lake currently has more than 20 artists on its roster, all of whom receive a portion of proceeds from both in-app purchase and overall subscription revenue.

We were looking for genuine people who created great art but were not necessarily artists full-time.


-Katarina Lotrič, cofounder of Lake

Lake introduces new artist packs every two weeks. You can purchase collections à la carte, or subscribe for unlimited access.

The User Interface of Lake
Choose your tool and brush size to begin coloring


"Some people make fun of the coloring apps, but it does calm you down and help you be creative, " says Lotrič. "We colored as kids and then we forgot. Life happened. But that doesn't mean we should stop."

Here, a look at four international Lake artists and their work.


Walid Rusdianto, Indonesia

illustration in Lake app
Explore Walid "Embe" Rusdianto's coloring book, Imaginary Friends

In Walid "Embe" Rusdianto's coloring book, Imaginary Friends, you'll find surreal of people, creatures, and everyday objects. His work is equal parts silly and strange.

"I'm from a village where 'artist' is not a good job," says Rusdianto, who is studying visual communication design.

"When I was a kid, I really liked cartoons on TV, so I started to draw them in my textbooks and even on my walls," he says. "My parents caught me and told me stop drawing, but I didn't."

"Fortunately, my mother understands me now and lets me choose my way."



Laura Uy, Canada

a hedgehog, young bear, deer, fox, rabbit and trees around with birds on it
Laura Uy's worlds are filled with cuddly animals.

Laura Uy's two coloring books, The Whimsical Wild and Foodoodles, are undeniably adorable, full of tiny forest animals and personified pastries.

"I used to draw burgers and fries as a kid. I did this giant burger terrorizing a village of vegetables." Uy says.

"My parents were very supportive of my art when I was young, and that's good because I would make a pretty bad scientist."


Sam Moore, New Zealand

a man in  a leather jacket wearing a magician hat and boots.  Two skull shapes of smoke  coming from his hands each
Sam Moore draws everything on paper, then digitized his work for Lake

In Sam Moore's coloring book, Ugly Ink part 1, you'll find aliens doing surprisingly normal things--drinking coffee, taking baths with rubber ducks, wearing Letterman jackets.

"I find ugly things way easier to draw than pretty things," Moore says. "You'll see that if you look at my work--there aren't many supermodels in my world."

Art happens to run in Moore's family.

"My mum painted, my grandmother painted, and my dad was an art director, so I really had no choice!" More says. "I was always drawing, usually a giant space battle or some sort of alien creature."



Maja Säfström, Sweden

Maja Säfström quit her day job as an architect to pursue her art full-time. In 2013, she started an Instagram account, where she shared daily drawings, and has since published two books of illustrations with a third on the way. She's also working on her second Lake coloring pack.

"I have learned a lot about how to make artwork so that the coloring experience is even better," Säfström explains. "I draw by hand, scan the drawings, and then make adjustments on my iPad Pro."

Säfström was one of the first artists to collaborate with Lake, and she remains one of its biggest cheerleaders. "Lake is a beautiful app," she says. "In a very intuitive way, it Lets users explore the work of international illustrators and artists."


various artists' works are packed in an In-app-purchase item. 'it's OK to want them all!' label on top.
Lake's coloring books vary in style, subject, and tone. Find your favorite and start coloring!

App Store Screenshot Images of Lake: Artists’ Coloring Books

App Store Screenshot of Lake: Artists’ Coloring BooksApp Store Screenshot of Lake: Artists’ Coloring BooksApp Store Screenshot of Lake: Artists’ Coloring BooksApp Store Screenshot of Lake: Artists’ Coloring BooksApp Store Screenshot of Lake: Artists’ Coloring Books

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